introduction: as early as September 2012, cool dog on the line, the music live broadcast platform "star network", this site has now become the most powerful project to help cool dog flow realized.
mentioned the cool dog, and everyone’s first impression was "listen to it!"". However, the game under the cool dog is really not as easy as you think. As early as September 2012, cool dog on the line, the music live broadcast platform "star network", this site has now become the most powerful project to help cool dog flow realized.
opens this site. Your first impression must be, "Gee, look like YY.". However, YY’s location is "live video site", and the star network positioning is "music live broadcast platform", is an online video interactive performing arts platform. It can be said that in the field of music has been fighting cool dog, in fact, is digging deep in its own old line, not to mention it still has 450 million of the digital music user base.
stars net does is provide a O2O open platform for performing artists, record companies, performing companies, including O2O, O2O, O2O talent concert artists develop cooperation — it will use O2O’s way of making a good voice and become a network star, star dream factory. Cool dog data show that from the on-line so far, the star network registered users of 70 million, 7 million active users, artists 20 thousand.
a star? Star network provides two successful cases: singer Zhuang Xinyan, live 2 months the number of fans over 30 thousand, online conference held the first song, named "ten thousand reluctant", the first day of the breakthrough 3 million hits, gains the first cool dog music festival "the most popular golden Melody Award; a customized ringing tone" the singer held the first online child cocoa "Dream Castle" song friend meeting, released the first album "Sugar Girl", a network of independent production of micro film stars "from the stars you" "magic maid" actress.
in the star net, artists’ income mainly has two kinds. The virtual gifts fans to support artists to support the entire operation platform, the website will present 40% revenue sharing to the artists, artists the average monthly income of this platform can be easily over a million, the highest of 300 thousand or more, just join for newcomers, such income is considerable. At the same time, artists can harvest hardcore fans on this platform to form their own unique fan economy, and some artists have been discovered by record companies and have become professional singers.
I choose the
record company in cooperation with the stars, is roughly based on the following three reasons: first, to reduce the new music and the work of market promotion costs, through the data analysis of large stars, for different user groups for precise recommendation; secondly, add considerable economic benefits, which include virtual gifts, network O2O stars concert the value-added service, raise public concerts and special star >