Does a credit union need big data when little data will do?

first_img 41SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Lou Grilli Lou Grilli is a Senior Innovation Strategist. Lou is tasked with building and shaping a superior payment and member experience capability for PSCU and its Owner credit unions. Lou’s … Web: https://www.pscu.com Details Using “Big Data”, that is accessing and cross-referencing the many data troves on credit union members in order to cross sell, has been the subject of many white papers and conferences. Analyzing purchase transaction data, cash withdrawals, ATM transactions, and recent balance transfers can paint a very accurate picture of a member, and help formulate marketing to retain that member and ideally provide additional products. And, there are many success stories of slicing and targeting cross-sections of member demographics to derive offers resulting in take rates that exceed industry averages for cross-sell take rates.But accessing and using big data requires a lot of resources including the analytical tools and reporting software to mine the data, hiring professional staff to perform the analysis, and utilizing consultants for training.  These resources add up to a burden too heavy for many medium- to small-sized financial institutions. However, there are simpler and faster paths that do not require the investment in big data.  A credit union can use “little data” for the same purpose. For example, one credit union had great success by doing two simple queries – members who have a CU-branded credit card, and members who have over $500 ACH pulls or bill pay payments to one of the two very large credit card issuers. Those members who already had a CU credit card were sent a direct offer to make $500 a month in purchases over the next three months and get a large rewards bonus. This was to get the CU’s credit card to move to top-of-wallet. Those who didn’t have the CU’s credit card (and met pre-screen criteria) were also sent a direct mail offer for the CU credit card with an initial bonus offer, thereby doing cross selling. The results exceeded all expectations, and the costs incurred included some direct mail pieces and a few hours of the IT analyst’s time.Another credit union had similar success targeting members who had ACH or bill pay payments made to local utilities that accept credit cards, cross referenced with existing credit card cardholders.  Once the data was compiled, the CU sent a direct mail piece reminding them that rewards could be earned for using their credit for payments they were making already.There are many such “low hanging fruit” to go after with simple tricks and some simple data queries, limited only by the cleverness of the credit union staff to come up with ways to build up the relationship with their members.last_img read more

Dalung, Amokachi Grace Ufuk Dialogue Annual Football Cup

first_imgAccording to her, Nigeria and indeed the Ministry of Sports is prepared to partner various sports organisations (including interest groups like Ufuk) to promote the development of sports in the country and beyond.She said the various teams at the tournament worked so hard to win the cup, but in sports there will always be the overall winner and congratulated Team Chad that won the competition last Saturday.In an interview, Amokachi commended the initiative and efforts of Ufuk Foundation to promote and develop sports in Nigeria especially football through its annual international dialogue football cup.Amokachi expressed satisfaction with the quality of teams that took part in the tournament, stressing that it was competition capable of producing future Super Eagles players.The annual International Dialogue Football Cup for Peace is one of the major events of Ufuk Foundation.It is intended to promote peace and dialogue in Nigeria, knowing that that football has a way of bringing together so many Nigerian families and friends.Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegram Ex-international, Daniel Amokachi, the Minister of Sports, Solomon Dalung, Chairman First Surat Group Mr. Mehmet Bashturk and the Vice Chancellor, Nile University of Nigeria were at the Annual International Dialogue Football Cup for Peace organised by Ufuk Dialogue Foundation to foster peace amongst various ethnic groups in Nigeria and other parts of the world.Speaking at the football cup tournament, Dalung represented by the Senior Special Assistant on Media, Nneka Ikem-Anibeze, said Ufuk Foundation has been at the vanguard of promoting unity and peace through inter-faith dialogue, conflicts resolution and now through renowned sports like football.last_img read more

Meet our 2019 Ohio FFA Student Reporters

first_imgShare Facebook Twitter Google + LinkedIn Pinterest Ohio Ag Net and Ohio’s Country Journal is pleased to introduce our 2019 Ohio FFA Student Reporters. Over the next two days, these young people will be helping our team report the latest happenings from State Convention. Here’s a bit about them:Mackenzie HoogHello everyone! My name is  Mackenzie Hoog, I’m 17 years old, and a junior at Valley View High School. I belong to the Valley View MVCTC FFA Chapter and am currently the 2018-19 Vice President, but will soon be the 2019-20 President. In high school, I participate in other activities such as varsity cheer, Interact Club, NHS, FCA, and student government. I am currently the President of my class and am planning prom, which is a daunting task but with the help of my team, I’m sure everything will run smoothly. Outside of school, I am a competitive cheerleader, in 4-H, President of the Montgomery County Junior Fair Board and member of our fair’s court as well. Then, this year I have been selected to be on the Ohio State Junior Fair Board. Though it sounds like a lot, I try to keep myself on my toes and make as many memories and friends possible. I was an Ohio Ag Net Student Reporter last year, and have been graced with this opportunity again. Working with the team last year was so much fun, I couldn’t resist doing one more year. It made my convention experience so much last year, and I know it will be the same if not better this year. At State Convention, I will be receiving my State Degree along with representing my chapter for being recognized as a Gold Rated Chapter. I am very excited and cannot wait for this year’s memories and fun!Carlie CluxtonMy name is Carlie Cluxton and I am a junior at Peebles High School. In addition to being Co-Vice President of the Peebles FFA Chapter I am involved in other clubs and activities including: Cheerleading, Fellowship of Christian Students (FCS), Spanish Club, Beta Club, and National Honor Society (NHS). I am also a member of The Cannon Hill Kids 4-H Club, and through 4-H a involved in the following: Secretary of Adams County Junior Fair Board, Adams County 4-H Junior Leaders, 2018 Adams County Fair Queen, and most recently a member of the Adams County Tech Changemakers. Last year I had the opportunities of being a HOBY representative for my school, and I got to participate in the Ohio Youth Capital Challenge (OYCC) where my team and I won first place for our policy proposal. I live on a beef and grain farm on the outskirts of Peebles, my family owns and/or operates 1400 acres of land. On our farm we raise hay, corn, and soybeans along with commercial beef cattle, and purebred Limousin cattle. My siblings and I each own a small herd of registered Limousin cattle, which we show at the Ohio State Fair, and we also show market beef at our county fair. Agriculture is very much installed in me as I am the 5th generation to live and work on the Cluxton farm, which was not always beef. As a kid, my dad and his family raised sheep on our family farm and then Holstein dairy cattle after that which we sold in 2010. Additionally, on my mothers side of the family, the Smiley’s, have also made huge contributions to Ohio agriculture, as it is the oldest consecutive family owned and operated farm in Ohio being bought in 1772. My grandfather, John Smiley owns and runs this farm with my uncle James Smiley, where they raise Charolais cattle. My whole life I have gotten to grow up and learn to understand agriculture and the value it has in our country, something I feel this day in age many people have a hard time doing. That is why I want to go into Agriculture Communications, to education and make people aware about controversial issues in agriculture, and to become an advocate to be the voice of farmers and producers all across the country.Halle MillerHalle A. Miller is a 10th grader and a member of the Norwayne FFA. She has enjoyed competing in many CDE events at the District and State level including Food Science, Parliamentary Procedure, Job Interview, Ag Sales, Meat Judging, Creed Speaking and Beginning Prepared Speaking CDEs. Halle breeds Bordoodle puppies, crossing a border collie and a poodle creating an extremely intelligent low shed breed. The puppies are bred and sold to families across the country as her Supervised Agricultural Experience.As a member of the Norwayne FFA, Halle lives out the FFA motto “living to serve” as a part of their annual FFA Community Benefit Dinner and Auction.  The FFA members come together to choose a local family facing serious medical expenses. The chapter organizes a pulled pork dinner and benefit auction to support the chosen family.  Last year the event was attended by hundreds of people and raised $28,000 for an elementary school student who received a liver transplant. Halle finds it rewarding to be able to serve others with such a special event in her community.Halle is also very active in 4-H and holds a variety of leadership positions in her club and county groups. She breeds and shows Southdown Lambs in addition to other cooking and sewing 4-H projects. A highlight of the past year was the opportunity for Halle to provide to former OSU and NFL football player, Anthony Gonzalez, a personal tour of the Wayne County Fair.  Halle enjoyed promoting Wayne County’s agriculture to Mr. Gonzalez, who is now a U.S. Congressman. The tour was filmed by the NFL, and a portion of it was featured on the “Life After the NFL” segment which was televised prior to the Colts and Patriots Thursday night football game. Halle is excited about the opportunity to serve as a Student FFA Ag Reporter with the Ohio Country Journal and Ohio Ag Net at this year’s State FFA Convention!Lindsey Okuley Lindsey Okuley is currently a senior at Botkins High School. Throughout her four years in the ag. program, she has remained very involved in her FFA chapter. Last year, she served as Vice President and is currently serving as President. She is also involved in various CDEs such as parliamentary procedure, pubic speaking, and general livestock judging. Outside of FFA, Lindsey has been in 4-H, showing poultry, for seven years. She has also been a member of her county’s junior fair board for four years. In school, she’s involved in National Honor Society, Student Council, soccer, swim, musical, band, musical, and other activities. This upcoming fall, Lindsey will be attending The Ohio State University majoring in agricultural communication.Mallory Liles Mallory is a junior at Wapakoneta High School and newly elected President of her FFA chapter. Through FFA, Mallory has competed in various state contests like Public Speaking and Job Interview. She also loves to show pigs and travel to national shows with her brother. Mallory has a passion for agriculture and hopes to find a career within the industry some day.last_img read more

Vuvuzela adds noise to Dhaka celebrations

first_imgBangladeshis were celebrating outside the stadium during the 2011 Cricket World Cup opening ceremony at Bangabandhu National Stadium on Thursday.Bangladeshi cricket fans have gone completely crazy.And they are making good use vuvuzela, the very desi version, to make their feelings known. The World Cup has barely begun and the residents of Dhaka, especially the young ones, have started celebrating as if Bangladesh have reached the final or, as some people said, won the title.Wild celebrations were witnessed on many streets of Dhaka on Thursday night after the two-and-a-half opening ceremony was over at the Bangabandhu National Stadium. Youngsters danced on the streets, on the footpaths, and on open trucks, blowing vuvuzela and cheering as loudly as they could.Foreign nationals returning to their hotels from the Bangabandhu National Stadium encountered long traffic jams. Locals cited two reasons for this.”The streets were closed for the duration of the opening ceremony in the evening and, therefore, the traffic that waited in the queue has now been released it is now headed towards its destination – and thus the jam,” offered Syed Mohammad Nahiyan, a local volunteer attached with the World Cup. ” Second, these youngsters were making their presence felt now as they might not have got the tickets to witness the opening from inside the stadium.” The second reason offered seemed to carry more weight.At one spot, a crazy father made his less-than-a-year-old kid sit on the roof of his car even as it made its way in the long traffic jam. He tried to make him happy by showing the bright lights all around him. But the kid didn’t seem to have any idea as to what was happening around him and he looked completely bewildered. The father, in fact, looked more excited than his son. Hope they reached home safely.advertisementNahiyan said he was not surprised with the celebrations that many others thought was a bit too much, and that too without the Bangladeshi team having even started playing. Their first game is on Saturday, against India at Sher-e-Bangla National Stadium.”You cannot compare a World Cup with any other sports event. But youngsters do celebrate this way during our other cultural events. So, the celebrations seen on Thursday night were not unexpected for me.Well, that is my personal opinion and I personally expected it,” said Nahiyan, a student of bachelor of business administration at East- West University in Dhaka.The most popular instrument being used by cricket fans here in Bangladesh is vuvuzela, which became a global hit during the football World Cup in South Africa last year. The instrument resembling a long pipe makes so much noise that even the footballers felt that it was a distraction for them while playing. “But ours is a bit different, in the sense that it is made of plastic. It is made in Bangladesh and is shorter in length than the original one,” said the articulate youngster.The celebrations don’t seem to be limited to nights. On Friday afternoon, a group of youngsters, wearing similar T-shirts, with the Bangladeshi flag printed on them, carried a large photo of the national team in front and shouted slogans in support of the players even though they were not around to appreciate. They carried music instruments and were encouraged to shout louder as television cameras recorded their act as they passed by the Sher- e- Bangla National Stadium.The local government seems to encouraging the locals in celebrating the arrival of the World Cup tournament in this cricket crazy nation. It put up colourful bulbs on both sides of streets and decorated the poles with fancy lighting. And this stretched for many kilometres, encouraging people to make their feelings known.You can expect thousands of youngsters blowing vuvuzelas and making deafening noise in support of their team on Saturday.The Bangladeshi team may be short on talent and experience when compared to the Indian side, but they won’t lack vociferous support. ===Ireland more professional now The profile of the Ireland national team has changed over the last few years.From part-time players to full- time professionals, they have come a long way since 2007, when the 15- member team comprised only three professional players. The wheel has turned a full circle, so to say, in the four years. Now, the William Porterfield- led team that is here to compete in the World Cup has 13 professionals and only two amateurs, informs team manager Barry Chambers.”When the Ireland team toured the West Indies for the 2007 World Cup, there were 12 part- time players.advertisementThe part-timers came from different walks of life. There were farmers, a clothing salesman, teachers and students,” Chambers told Mail Today at She-e-Bangla National Stadium.”Now, about half of the 15 players who are here, play in English county competitions and the other half are contracted with Cricket Ireland.The contracted players receive a fixed amount besides the appearance fees when they turn out for the country. So, the professionalism has set in in a big way,” he pointed out.Cricket Ireland has four slabs of the contract. ” It’s not a fortune but good enough money that can sustain them and what they would have got working in a normal office,” he said.The two amateurs in the present team are Andrew White and the New Zealandborn Nigel Jones. Interestingly enough, White is a physical education teacher with Grovensor School in Belfast and Jones with a hotel called Premier Inn, also in Belfast. “White’s boss and former player Kyle McCallan, who retired some two years ago, is the most capped Irish player,” said Chambers.===Ready for medical emergency With rapid increase in the frequency of matches globally, players need medical attention more than ever.And, today, almost every team has an extended support staff, including doctors and physiotherapists, to take care of players whenever they fall ill or get tired. The medical room at the Sher-e-Bangla Naitonal Stadium is well equipped with all necessary equipment and medicines for matches played at this premier venue.Azmal Ahmed ‘Mithu’, a physiotherapist and a permanent member of the medical staff of the Bangladesh Cricket Board ( BCB) is proud of the facilities available.”We have a ECG machine, a suction machine, and other necessary equipment that is required for players,” Azmal told Mail Today . A former national team physiotherapist, Azmal is second-in-command to Debashis Chowdhury, the medical in-charge.BCB has signed an agreement with the Japan- Bangladesh Friendship Hospital as well as Apollo Hospitals for the World Cup and under this tie- up, facilities will be provided both to the players and spectators.===STRINGENT security is in place not just at the Sher-e-Bangla National Stadium and at the hotel where the teams and officials are staying here in Dhaka, but round-the clock security has been given to all the places where journalists are staying. Gun- toting Dhaka Police constables, in their familiar dull green shirts and navy blue trousers, along with fire department members are constantly keeping a close watch at the main gates of the hotels as well as on different floors of the buildings.At the Grand Prince hotel, too, about 10 policemen are posted at night and a few firemen, dressed in the unmistakable bright orange uniform, join them in the evenings for the night duty. The firemen have been given new, crisp uniforms especially for the World Cup. When asked, one of them shyly admitted that the uniform was indeed new.Interestingly, the design of the uniform resembles quite a lot with that of the ball-shaped official 2011 World Cup logo, which contains five different colours.advertisementlast_img read more